<?xml version="1.0" encoding="UTF-8"?><urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9" xmlns:news="http://www.google.com/schemas/sitemap-news/0.9"><url><loc>https://thestrategicframe.saltfoundrystrategy.com/p/jobs-to-be-done-and-the-myopia-that</loc><news:news><news:publication><news:name>The Strategic Frame</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-09-17T19:01:12+00:00</news:publication_date><news:title>Jobs to Be Done (and the Myopia That Kills Marketing)</news:title></news:news></url></urlset>