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ZOPA in Negotiations
What’s the Zone of Possible Agreement?
23 hrs ago
•
Jonathan Lo
BATNA in Negotiations
What’s Your Best Alternative To a Negotiated Agreement?
Oct 16
•
Jonathan Lo
The Shadow Negotiation
Win the Decision Before You Enter the Room
Oct 9
•
Jonathan Lo
Integrative Negotiations
Find Better Outcomes Through Collaboration
Oct 1
•
Jonathan Lo
September 2025
The Camel Principle
Turn a complex problem into a simpler one by adding something temporary
Sep 25
•
Jonathan Lo
1
The Value-Price-Cost (VPC) Model
Use brand and marketing to increase perceived value
Sep 10
•
Jonathan Lo
The Benjamin Franklin Effect
If someone does you a favor, they will like you more
Sep 5
•
Jonathan Lo
August 2025
SWOT / TOWS
What’s next after a SWOT analysis?
Aug 29
•
Jonathan Lo
1
Veblen Goods
When higher prices drive higher demand
Aug 21
•
Jonathan Lo
Second-Order Thinking
Make better decisions by thinking beyond the obvious
Aug 14
•
Jonathan Lo
1
First Principles
Solve problems by breaking them into core truths
Aug 6
•
Jonathan Lo
MECE
The principle that forever changed how I approach problems
Aug 1
•
Jonathan Lo
1
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