MACJ Writing Process

How to make quality writing faster and less painful

Aug 5

1

July 2026

The Five Stages of Customer Awareness

Do your customers know they need what you're selling?

Jul 30

How to Keep People Interested

What does your customer need from you right now?

Jul 23

The Marketing Funnel Demystified

Do you know where your customers are in the buying journey?

Jul 16 • Jonathan Lo

1

How Marketing Can Inspire, Motivate, or Prey

Can advertising make your life better?

Jul 8 • Jonathan Lo

2

What Marketing Actually Is (and Where It Came From)

The foundation of interest, and how it has evolved over time

Jul 2 • Jonathan Lo

December 2025

Risk/Reward Matrix

Find the right balance between playing it safe and taking smart bets

Dec 17, 2025 • Jonathan Lo

Eisenhower Matrix

Urgent or important? Take control of your time and priorities

Dec 4, 2025 • Jonathan Lo

November 2025

BCG Matrix

Star, Cow, or Dog? How to Decide Where Your Business Should Invest Next

Nov 18, 2025 • Jonathan Lo

2x2 Matrix

A strategy consultant’s favorite tool

Nov 7, 2025 • Jonathan Lo

1

October 2025

ZOPA in Negotiations

What’s the Zone of Possible Agreement?

Oct 23, 2025 • Jonathan Lo

1

BATNA in Negotiations

What’s Your Best Alternative To a Negotiated Agreement?

Oct 16, 2025 • Jonathan Lo