Ten Research Methods You've Probably Never Tried (and When to Use Them)

Matching the research method to the question

Oct 8

You're Wasting Your Research

What happens after the interviews are done?

Oct 1

September 2026

Numbers Without Stories Are Pointless

Going beyond what your dashboard tells you

Sep 24

Jobs to Be Done (and the Myopia That Kills Marketing)

What are your customers actually hiring you to do?

Sep 17

The 97% Rule: Why Most Buyers Aren't Ready Yet

What are you doing for the 97% who aren't buying today?

Sep 10

3 Brands That Cracked the Content Code: HubSpot, Red Bull, and Salt Foundry

What does great content actually look like in practice?

Sep 3

August 2026

The Four Types of Content Your Brand Needs

Build awareness, shape perception, cultivate trust, drive action

Aug 27

The Value-Price-Cost Model

How does perceived value affect a product’s price?

Aug 20

What Brand Really Is (and How to Shape It Through Storytelling)

What do people say about you when you're not in the room?

Aug 13

MACJ Writing Process

How to make quality writing faster and less painful

Aug 5

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July 2026

The Five Stages of Customer Awareness

Do your customers know they need what you're selling?

Jul 30

How to Keep People Interested

What does your customer need from you right now?

Jul 23