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MACJ Writing Process
How to make quality writing faster and less painful
Aug 5
1
July 2026
The Five Stages of Customer Awareness
Do your customers know they need what you're selling?
Jul 30
How to Keep People Interested
What does your customer need from you right now?
Jul 23
The Marketing Funnel Demystified
Do you know where your customers are in the buying journey?
Jul 16
•
Jonathan Lo
1
How Marketing Can Inspire, Motivate, or Prey
Can advertising make your life better?
Jul 8
•
Jonathan Lo
2
What Marketing Actually Is (and Where It Came From)
The foundation of interest, and how it has evolved over time
Jul 2
•
Jonathan Lo
December 2025
Risk/Reward Matrix
Find the right balance between playing it safe and taking smart bets
Dec 17, 2025
•
Jonathan Lo
Eisenhower Matrix
Urgent or important? Take control of your time and priorities
Dec 4, 2025
•
Jonathan Lo
November 2025
BCG Matrix
Star, Cow, or Dog? How to Decide Where Your Business Should Invest Next
Nov 18, 2025
•
Jonathan Lo
2x2 Matrix
A strategy consultant’s favorite tool
Nov 7, 2025
•
Jonathan Lo
1
October 2025
ZOPA in Negotiations
What’s the Zone of Possible Agreement?
Oct 23, 2025
•
Jonathan Lo
1
BATNA in Negotiations
What’s Your Best Alternative To a Negotiated Agreement?
Oct 16, 2025
•
Jonathan Lo
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