How Marketing Can Inspire, Motivate, or Prey

Can advertising make your life better?

Jul 8 • Jonathan Lo

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What Marketing Actually Is (and Where It Came From)

The foundation of interest, and how it has evolved over time

Jul 2 • Jonathan Lo

December 2025

Risk/Reward Matrix

Find the right balance between playing it safe and taking smart bets

Dec 17, 2025 • Jonathan Lo

Eisenhower Matrix

Urgent or important? Take control of your time and priorities

Dec 4, 2025 • Jonathan Lo

November 2025

BCG Matrix

Star, Cow, or Dog? How to Decide Where Your Business Should Invest Next

Nov 18, 2025 • Jonathan Lo

2x2 Matrix

A strategy consultant’s favorite tool

Nov 7, 2025 • Jonathan Lo

1

October 2025

ZOPA in Negotiations

What’s the Zone of Possible Agreement?

Oct 23, 2025 • Jonathan Lo

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BATNA in Negotiations

What’s Your Best Alternative To a Negotiated Agreement?

Oct 16, 2025 • Jonathan Lo

The Shadow Negotiation

Win the Decision Before You Enter the Room

Oct 9, 2025 • Jonathan Lo

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Integrative Negotiations

Find Better Outcomes Through Collaboration

Oct 1, 2025 • Jonathan Lo

September 2025

The Camel Principle

Turn a complex problem into a simpler one by adding something temporary

Sep 25, 2025 • Jonathan Lo

1

The Value-Price-Cost (VPC) Model

Use brand and marketing to increase perceived value

Sep 10, 2025 • Jonathan Lo

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